“The Ultimate Guide to Professionally Promoting Your Music” is the best online guide to getting the word about your music out there that we’ve seen online so far. Full credit goes to Zach Hangauer over at DigitalMusicNews.com. Please note that the article was written for American readers, however, the gist of it is true for us here in NZ as well.
“The professional way to promote your music is to hire a publicist and a radio agent. The catch is that you can’t just “hire” these professionals – they have to want to be hired by you! And they can be expensive. Ballpark “indie” rates range from US$1,000-$4,000 for a publicity campaign and US$1,000-$3,000 for a radio campaign.
So what do you do if you can’t afford to professionally promote your record (or can’t interest any publicists or radio agents because they’ve never heard of you and don’t want to have to create interest in you out of thin air)?
Yes, it takes having to come up with a game plan. And yes it takes a lot of mundane legwork. And, sure, you’re probably not going to be quite as effective at promoting your music as a professional would be, since you don’t have their reputations or connections. But it’s totally doable. And if you’ve successfully made a record in the first place, you’re definitely capable of successfully promoting your record!”