RNZ have published an excellent article by Kate Robertson  on future Kiwi pop stars – musicians who already have one foot in the door. She looks at authenticity, building a personal brand, the use of social media and the illusion of accessibility.

“Between them they currently clock nearly 100,000 followers across social media platforms. That’s more than the number of ‘likes’ Neil Finn and Dave Dobbyn’s Facebook pages can claim between them.”

Read the full article here and do check out the article’s main subjects Nakita, Asti-Loren and Maya Payne, if you haven’t yet.