Poppy Reid is the Managing Editor of Australia’s fastest-growing music media company, Seventh Street Media, which includes Tone Deaf, The Brag, The Industry Observer and other publications under its umbrella. She is a former editor at The Music Network and a journalist who has been published in various publications including Rolling Stone, The Edge and Red Bull Music. She is one of the international speakers at this year’s Going Global Music Summit in Auckland and Anzel Singh got to quiz her for NZM.
They have to tick a few boxes for us:
Getting my name or the name of the publication wrong. Proof read your emails thrice!
Get yourself a publicist. Their relationships with media and knowledge about which publication best suits your music is worth their weight in gold.
Build a strong community around you and the media will come. Even if you have 10 followers, make sure they all feel heard and engaged with. If you can build a groundswell on your own, even simply via social media, then when you do get to a point when it’s time to approach blogs you’ll already have a fanbase that publication can tap into by covering your music.
Honesty. When an artist lets their guard down and lets the journalist tell their story, fans latch on so much harder.